Peachtree City and Fayette County have long been known as an active community proud of their recreation options. An exciting new partnership will ensure it becomes a popular recreation destination for athletes of all types. The newly announced Peachtree Fayette Sports Alliance has been formed to promote the area as a top spot for all kinds of sports and athletic events.
At a Friday luncheon, the PFSA was introduced as an exciting new venture to capitalize on what the area does so well. As Peachtree City Council member Vanessa Fleisch said "We needed to focus on what we have to offer."
The county will work together to become a popular new spot for any number of events. For the younger athletes, travel teams have become increasingly prevalent. As the economy was in a downturn, families still made room to take vacations around their kids' big events. Meanwhile, there are tons of other possible events for the adults from running to golf to tennis or any other thing you can thing of. The PFSA will bring those to town and the economic boost that comes with it.
Their mission statement is "to promote Peachtree City and Fayette County as a prime destination for sporting and athletic events in a healthy and safe environment, while providing a positive economic impact on the quality of life for our community."
They're off to a great start. There's a huge youth lacrosse tournament in town this weekend. Next month will see a women's rugby tournament. There's a Divas Half Marathon on tap as well as a Pickle Ball Demonstration Weekend. The PFSA is in talks to bring a golf tournament to town. There is also potential for archery championships, grappling tournaments, senior softball, and dog shows. The early interest is promising.
As part of their development, the PFSA has been working closely with the Atlanta Sports Council. The Atlanta Sports Council has long been a model organization for top events around the metro area. They're a group that knows what it takes to make a desirable event. Ken Chin with the council said at the luncheon, "We're overjoyed when we see this kind of organization come together."
Patrick Duncan, a sports sales and marketing consultant, spoke about the potential economic boosts of becoming a destination for sports tourism. "Sports tourism provides sustainable tourism," said Duncan. "We'll focus on the smaller events because we're a smaller community, but the economic returns are enormous. There are opportunities to share a piece of the pie."
Duncan pointed to the Divas Half Marathon, coming to Peachtree City in 2014, as a prime example. The run, which came thanks in part to the help of the Peachtree City Running Club, is held in various cities around the country. The 2012 version in Myrtle Beach brought out 5,000 half marathon participants, 1,000 5K participants, and 12,000 spectators. It saw a direct economic impact of over $4.3 million and an indirect economic impact of over $6.5 million.
As part of luring prospective events, the PFSA will serve as an indispensable support system. They will create a guide to the athletic venues and facilities available. They will also gather a base of volunteers and ensure they are trained and prepared to support all types of events. They will be a one stop shop for interest tournaments and events.
The ball is already rolling. The aim is set high. The PFSA is ready to get to work. As Duncan said, "When all is said and done, it's game on."